Arusha Culture and Customs Arusha is a pleasant city, due to its moderate weather, location, beautiful countryside and lively music scene. Tanzanian hip-hop is currently popular with the youth market. It is mostly performed in Swahili, with various genres influenced by African American music, locally known as Bongo Flava. Good examples of this genre are popular singers like Lady Jay Dee and Kassim. Church music is also very popular, and is a distinctly Tanzanian form of gospel. It can be heard as you wander round the streets on Sundays as well as on DVDs played in many homes.
Arusha also hosts the annual Arusha Nane Nane Agricultural show. Nane Nane is one of the many vibrant public holidays in Tanzania, held on August 8 (the 8th of the 8th month, nane nane means "eight eight" in Swahili). Nane Nane is marked on August 8 every year where farmers and other stakeholders exchange knowledge and business. It attracts up to a half million people every year.